Go is a product designer at Prolific, working across two-sided marketplaces.
I turn research into measurable outcomes on two-sided marketplaces — from strategic framing through experimentation and shipped design. Native Japanese, MSc HCI (UCL), based in London.
Personal Bio
I started in product design asking a simple question: why do users behave differently from what teams assume? At Prolific, that curiosity has grown into a way of working — framing problems through research, designing with hypotheses, and shipping with A/B tests to see what actually moves.
I've led design across pricing, participant engagement, accessibility, and trust, working closely with PM, engineering, and data science. What I care about most is designing at the intersection of user autonomy and business outcomes — where interventions have to be sustainable, not just effective.
Currently at Prolific, a two-sided research marketplace connecting hundreds of thousands of participants with academic and industry researchers.
Background
Product Designer at Prolific
Jan 2024 — Present
Led design across pricing, participant engagement, accessibility, and trust — from strategic framing through shipped experimentation.
Recent focus: researcher-side pricing recommendation, participant acquisition and engagement strategy, and continuous discovery user research.
Part-time UX Designer at Kelp technologies
May 2023 — dec 2023
Collaborated with product owner, developer, and designer on app and website improvements. Extended the existing design system for consistency across web and mobile.
Expertise & Tools
DESIGN & DELIVERY
Interaction design, Prototyping, Design systems, Accessibility (WCAG 2.1)
RESEARCH & INSIGHT
User interviews, Usability testing, Survey design, Journey mapping
EXPERIMENTATION & DATA
A/B testing, Quantitative research, Experiment design
Tools
Figma, Statsig, Dovetail, Miro, Jira, Metabase
Languages
English (fluent), Japanese (native)
© 2026 Go Ogata - Product Designer