Product designer in London.
I turn research into measurable outcomes on two-sided marketplaces.
Redesigning participant pricing for data collectors
A Data collectors-facing B2B project at Prolific. Redesigned how data collectors set participant pay — tested, iterated, and shipped to 100%. Drove 12.2% revenue uplift.
New sign up flow for expert participants
A participant-facing project at Prolific. Redesigned the expert sign-up flow, cutting a 7-page form to 2 and adding a fast-track path around the waitlist. Shipped and A/B tested — with meaningful lifts on password creation, onboarding, and first response.
Redesigning the participant profile
A participant-facing project at Prolific. Redesigned the about you page to drive higher completion — shipped to 100%. Increased completion rate from 25% to 68%
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